ALPHAAlignment
Patented preference modeling, decision automation, and performance evaluation — the engineering that turns institutional-grade analytical output into action at the level of the individual portfolio, in the institution's own language.
Market76 alignment analytics, developed in the shadows of Yale University by a team led by Yale economists and engineers, in partnership with BlackRock, Man Group, and AIG.
Alignment.
Cutting-edge software, sold as products to the world's largest institutional asset managers, wealth platforms, and the firms that serve their end clients. The greater use is internal: Alignment is what turns ALPHA's risk models, optimizers, scenario inference, and decision automation into action at the level of the individual portfolio — personally, defensibly, continuously, and at institutional scale. The methodology runs the same. The terms the institution speaks in are the client's own.
Alignment widens the horizon by expression in the firm's own terms.
Market76 →ALPHAView.
Good decisions require clear, relevant goals. The platform's analytical output, informed by the user's views — of markets, economies, systems, industries, even individual clients. View empowers users to pursue their own goals and analyze their own decisions rather than tethering success to incremental improvement on generic benchmark performance.
The methodology, in the investor's own terms.
ALPHA | View →ALPHANarrative.
Good decision makers can clearly explain the problems, solutions, and relevance. Narrative contextualizes analytical output in the language the investor — each investor — or advisor, or supervisor, or regulator uses to reason. Why are you making this suggestion? What does a recent market movement mean for this investor's goals? Narrative turns institutional methodology into a conversation the firm can have at scale.
Methodology as conversation, at institutional scale.
ALPHA | Narrative →Performance Evaluation.
Attribution and performance measurement at the level of the individual portfolio, reconciled against the goals and constraints that defined it. Performance against the institutional benchmark is one signal; performance against the client's own objective function is the load-bearing one. The platform measures both. Performance Evaluation is what makes a personalized recommendation accountable — to the client, to the regulator, and to the institution's own methodology.
Accountable against the client's own objective, not just the market's.
Performance Evaluation →Modeling preference at scale, since 2009.
Market76 pioneered the commercial modeling of investor preference at scale. The foundational patent (US20140201294) was granted in 2016; the underlying technology is licensed to BlackRock and embedded across the ALPHA platform. Decades of methodological work in psychology, behavioral economics, and decision science, compressed into an engineering surface that institutional firms can actually deploy — at the level of the individual portfolio, at the scale of institutional operations.
