Privacy policy

1.1 Who we are

This policy is issued by Northfield Digital Alpha, Inc. (“ALPHA,” “we,” “us,” or “our”), a Delaware corporation headquartered in New Haven, Connecticut. ALPHA operates a single decision platform under three heritage identities: Northfield (risk models and optimization), OpenFinance (semantic data and books of record, operated through Digital Financial Group), and Market76 (preference modeling and personalization). References to ALPHA in this policy include these identities unless the context indicates otherwise.

1.2 What this policy covers

This policy explains how we handle personal information in connection with our websites (including ndalpha.com, northinfo.com, openfinance.com, and market76.com), our products and platform, our events and communications, and our dealings with clients, prospects, partners, and job applicants. It does not cover the practices of third parties we do not control, or of clients who use our platform to process their own data.

1.3 Client data vs. data we collect

ALPHA acts in two distinct capacities, and it matters which one applies to a given set of data.

2.1 Information you provide to us

We collect information you give us directly — for example, when you fill in a contact or demo request, subscribe to research or data feeds, register for an event, apply for a role, or correspond with us. This typically includes:

• Identity and contact details — name, business email, telephone number, employer, and job title.
• Professional context — the firm you represent, your areas of interest, and the products you ask about.
• Correspondence — the content of messages, enquiries, and support requests you send us.
• Recruitment information — where you apply for a role, your CV, work history, and any information you choose to share in support of your application.

2.2 Information we collect automatically

When you visit our websites or use the authenticated portal, we and our service providers collect certain technical information automatically, including your device and browser type, IP address, approximate location derived from it, pages viewed, referring pages, and the dates and times of access. We collect this information through cookies and similar technologies (see Cookies and similar technologies).

2.3 Information we receive from third parties

We may receive information about you from third parties, such as our clients’ and partners’ teams who introduce you to us, event co-hosts, marketing and analytics providers, recruitment agencies, and publicly available professional sources. We use this information to understand who we are dealing with and to keep our records current.

5.1 Within the ALPHA group

ALPHA operates as one firm across the Northfield, OpenFinance, and Market76 identities. We share information among these identities and our affiliated entities so that we can serve you as a single organization — for example, so a conversation that begins with Northfield can continue with the right people across the platform.

5.2 Service providers

We engage vendors to perform services on our behalf — including hosting, infrastructure, analytics, communications, customer-relationship management, event logistics, and recruitment. These providers may process personal information only on our instructions and under contractual obligations of confidentiality and security.

5.3 Legal, safety, and compliance

We may disclose information where we believe in good faith that doing so is necessary to comply with applicable law, regulation, legal process, or a governmental request; to enforce our agreements; to detect, prevent, or address fraud, security, or technical issues; or to protect the rights, property, or safety of ALPHA, our clients, or others.

5.4 Corporate transactions

If ALPHA is involved in a merger, acquisition, financing, reorganization, or sale of assets, personal information may be transferred as part of that transaction, subject to the protections described in this policy.

10.1 EEA & UK (GDPR)

If you are in the European Economic Area or the United Kingdom, you may have the right to:

Access

obtain confirmation of, and a copy of, the personal information we hold about you.

Rectification

have inaccurate or incomplete information corrected.

Erasure

ask us to delete your information in certain circumstances.

Restriction

ask us to limit how we use your information.

Portability

receive certain information in a portable, machine-readable format.

Objection

object to processing based on our legitimate interests, and to direct marketing at any time.

Withdraw consent

withdraw consent where we rely on it, without affecting prior processing.

You also have the right to lodge a complaint with your local supervisory authority.

10.2 California (CCPA/CPRA)

If you are a California resident, you may have the right to know what personal information we collect, use, and disclose; to request deletion or correction of that information; and to opt out of any “sale” or “sharing” of personal information as those terms are defined under California law. We do not sell personal information. We will not discriminate against you for exercising your rights.

10.3 How to exercise your rights

To make a request, email privacy@ndalpha.com. We will verify your request and respond within the timeframes required by applicable law. You may use an authorized agent where the law permits, subject to verification.